Audi Creates Unique Media Campaign to Highlight Quattro® Technology

2015-01-28T13:11:25-07:00January 28th, 2015|Audi|

Audi will release a series of media clips to commemorate the anniversary and engineering excellence of Audi quattro® technology.

February, 2015 – Audi has pioneered quattro® technology for over thirty-five years and is now celebrating the many advancements it has made resulting in better control and safety for each of their vehicles. This year, Audi is commemorating this milestone in quattro® technology with drivers around the world through a series of online media releases via You Tube.

“Audi quattro® technology has really advanced the control and handling capabilities of the brand and proves to deliver better safety and precision in all kinds of road conditions,” shares Audi Santa Barbara General Sales Manager, Bill Fogg.

Audi has announced they will release a series of thirty-five digital video shorts highlighting the achievements and features of Audi quattro® technology. One of the first to be released will feature U.S. Ski Team Olympic medalist Bode Miller. Other clips include Olympic skiers such as Viewers can access the videos online at YouTube or via other social media outlets including Facebook or Twitter as they are released throughout the upcoming weeks. Each one will focus on a unique function or feature of quattro® technology telling its own unique story.

To learn more about Audi quattro® technology and innovations, drivers can contact Audi Santa Barbara.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave. The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience. The sale staff offers many years of experience satisfying customers’ needs. Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215

BMW to Show a Glimpse of the Future with BMW i3 Super Bowl Marketing

2015-01-28T13:00:58-07:00January 28th, 2015|BMW|

BMW will release a Super Bowl commercial again for the first time in four years highlighting the revolutionary innovation of the BMW i3.

February, 2015 – BMW has worked hard to stay ahead of the game implementing innovative technology into its own current line-up of vehicles. To share their progress, the brand is preparing to release a commercial featuring the all-electric BMW i3 this year during Super Bowl XLIX. Over 111 million viewers are expected to tune in this year to enjoy the championship game and BMW recognizes the incredible opportunity they have to once again reach out to drivers during the big event.

Electric drive technology is still a relatively new concept in the United States and BMW is eager to educate consumers on the advances and benefits of their newest electric vehicle, the BMW i3. To accomplish this, BMW will return for the first time in four years with a Super Bowl commercial. Nearly one third of all Americans are expected to watch, giving BMW the ideal platform for introducing the innovate technology featured in the BMW i3.

“The BMW i3 is unlike any other vehicle and BMW is eager to help define the model connect with a new generation of consumers,” shares BMW Santa Barbara General Sales Manager, Bill Fogg.

To build up to the game, BMW will roll out an entire marketing pre- and post-Super Bowl launch plan featuring information online and through social media and client outreach programs. SoCal drivers can follow the updates via BMW Santa Barbara online or on Facebook.

About BMW Santa Barbara

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area. Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles. The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

BMW Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

Mercedes Benz CLA-class – Super Bowl introduction

2016-01-29T02:19:07-07:00February 4th, 2013|Mercedes Benz, Other News|

Mercedes Benz stole the show from Super Bowl XLVII this weekend, introducing the world to their newest line of sedan.

The 2014 CLA-class, an entry-level sports sedan. will become available in September of this year at just under $30,000. Production specifics are still in the works but 4-cylinder turbocharged, BlueTec diesel and enhanced AMG options will be available when the vehicle hits showrooms.

The commercial lived up to both Mercedes-Benz and Super Bowl commercial standards and featured celebrities Usher, Kate Upton and Willem Defoe. A shorter preview of the ad featuring Kate Upton washing the car built up excitement before the big game. Interestingly, the ad was not only entertaining; it was effective. According to, internet traffic for the CLA-class jumped 3,000 percent after the ad was played.