Mercedes-Benz Pioneers Autonomous Driving Technologies with Latest Luxury Models

2015-02-26T12:16:49+00:00February 26th, 2015|Mercedes Benz|

744px-Mercedes-Benz-Logo_svgSanta Barbara Auto Group explores the latest autonomous driving technology from Mercedes-Benz that is making sci-fi fantasies closer to reality than ever before.

It seems that every new sci-fi movie to hit the big screen in recent years features some kind of futuristic vehicle.  These vehicles may vary in many ways – some fly, others hover, most provide intuitive touch screen devices for downloading documents, accessing networks or other information, and a few vehicles even offer the ability to move seamlessly between air, land, and water.  However, one thing that most have in common is some kind of auto-pilot or autonomous driving capability.  The exciting news is that cars that drive themselves have recently transitioned from fantasy to reality.  Mercedes-Benz has been championing autonomous driving functions in recent years and has now released many new innovative driving systems that leave drivers feeling like they have stepped into the future.

Autonomous Braking and Parking

For the last few years, Mercedes-Benz vehicles have been able to detect road hazards or dangerous situations thanks to improved camera and sensor technology woven into vehicle design.  Blind-spot Assist, Attention Assist, and other driving systems work to prevent an emergency situation before it ever occurs.  Now, thanks to technology such as DISTRONIC PLUS with Steering Assist and Stop&Go Pilot semiautonomous traffic jam vehicle following function select Mercedes-Benz models are already capable of driving and braking autonomously on the road.  Furthermore, Active Parking Assist with PARKTRONIC enables drivers to sit back and relax while their vehicle parks itself in both parallel and end-on spaces.

Autonomous Driving

What is really exciting is that fully autonomous driving capabilities are already being tested by Mercedes-Benz.  The Mercedes-Benz S 500 INTELLIGENT DRIVE was recently tested in a 100-kilometer trip across Europe from Mannheim to Pforzheim.  The journey was successful and the technology is on its way to becoming accessible in new Mercedes-Benz models.  The brand is working on making the systems function even in complex urban traffic situations as well as rural highways.  Like everything else Mercedes-Benz releases, drivers can expect the technology to be rigorously tested and reviewed before being released so they can be sure the technology works flawlessly and intuitively.

For example, testing is processed in both European and USA regions to account for differences in transportation infrastructures and driving behaviors which may vary by region or location.  In fact, in September of last year, Mercedes-Benz was awarded on of the first licenses by the State of California to test self-driving vehicles on public roads.

So next time you leave the theater fantasizing about the future of transportation, consider how close we already are to many capabilities that seemed so radical only years ago!  To learn more about the latest technology from Mercedes-Benz, visit Santa Barbara Auto Group.

About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S. Hope Ave.  The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group  is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.mercedessantabarbara.com

Mercedes-Benz Introduces Industry-Leading Technology with the S-Class

2015-02-26T10:40:20+00:00February 26th, 2015|Mercedes Benz|

Santa Barbara Auto Group explores the innovative technologies that set the Mercedes-Benz S-Class apart from all other vehicles in the luxury market. 

mercedes-benz-santa-barbara-media-rszAre you curious about the future of automotive technology?  Take a good look at the Mercedes-Benz S-Class and you will have a good idea of the incredible innovations that are now possible.  Many different automotive manufacturers are introducing “new” technology on their latest models, but no one masters innovation quite like Mercedes-Benz.  And no other vehicle is quite like the Mercedes-Benz S-Class.  Mercedes-Benz has loaded the S-Class with a myriad of safety, driving, performance, and entertainment technologies that stretch the limits of drivers’ imaginations.   Sleek, sophisticated, and powerful, the S-Class delivers a driving experience like no other.

Some of our favorite features here at Santa Barbara Auto Group include:

Safety Features

One of the most important aspects of Mercedes-Benz vehicle design throughout its history is safety.  Every Mercedes-Benz is designed to protect the occupants and help prevent an accident before it occurs.  For over twenty years, the Mercedes-Benz S-Class has led the automotive industry in safety design.   Today, it provides remarkable safety features such as 360 degree camera which can spot hazards in the road ahead in any direction.  Driver assist features also include attention assist driver alerts and braking assist programs such as Distronic and Collision Prevention Assist (CPA) Plus which will automatically apply the brakes in the event of an imminent collision.

Entertainment Features

In addition to safety innovations, the Mercedes-Benz S-Class offers exciting innovations in entertainment and driving system technology.  The cabin features an exquisite display consisting of dual 12.3-inch high-resolution screens with analog style instruments and animated displays.  From driving systems to vehicle settings, to navigation and entertainment systems, the display provides intuitive controls.  Programs like the COMMAND® system work in an effortless manner so the driver can keep their focus on the road.

Connectivity Features

The Mercedes-Benz S-Class also offers a unique ability to stay connected while you are on the road.  Thanks to available in-car WiFi from mbrace, drivers can stay connected with their computer or smartphone.  Additionally, a diverse selection of apps is available to help drivers manage information such as navigation, traffic, or weather data.  With Google-powered search capabilities, and emergency contact and assistance services, mbrace allows drivers to connect in ways like never before.

About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S. Hope Ave.  The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group  is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.mercedessantabarbara.com

Acura Celebrates as NSX Heritage Comes Full Circle

2015-02-11T13:39:24+00:00February 11th, 2015|Acura|

Acura Santa Barbara shares how Acura unveiled the next-generation NSX supercar twenty-five years after the initial predecessor. 

acuraAcura introduced the next-generation NSX supercar this year at the 2015 North American International Auto show sending a ripple of excitement through the automotive community.  The car is the result of over twenty-five years of research and design efforts from the Acura brand.  The next-generation NSX features exceptional production styling and engine performance coupled with efficient hybrid technology.

The Acura NSX was built to challenge current expectations about supercar performance and engineering.  The vehicle partners a twin-turbocharged 75-degree DOHC V6 engine with a 9-speed dual clutch transmission and three-electric motor Sport Hybrid system.  Combined with a lightweight multi-material body, the car sets new standards for efficiency.

Precision Crafted Performance

During the auto show, Acura introduced the NSX under the title, “Precision Crated Performance.”  This theme hails back to the original tagline of the Acura brand and was meant to show how the heritage of Acura engineering has led to this very point.  Over three years of extensive development research was completed by the U.S. research and development team for the new NSX and built upon the legacy of the original model from over twenty-five years ago.  The development team was challenged to leverage new technology to provide more vivid performance in an intuitive manner.  Acura designers wanted the car to center on the experience of the driver, and provide a unique connection between the two.  The result is an exhilarating driving experience.

Uniquely American

Another celebrated aspect of the NSX is that it is developed and manufactured here in the United States.  The research and development team was based in the U.S. and production for the NSX will take place at the new Performance Manufacturing Center in Ohio.   The next-generation NSX comes almost exactly 25 years after the first North American debut.  The name originally stood for “New Sports Experiment” as the brand was working to redefine what it meant to be a sports car.  The experiment was a success, and is now even more innovative a quarter century later.

Some of the key innovations for the new NSX design include new technologies, materials, and performance engineering.  Built imaginatively, every part of the vehicle is built to connect with the driver and the driver’s intentions.  The result is a very personalized driving experience.

Drivers do not have to have been at the 2015 North American International Auto Show to learn about and stay up to date with the Acura NSX.  California drivers can follow the latest news and updates with Acura Santa Barbara.  For more information, visit Acura Santa Barbara online or in person.

About Acura Santa Barbara

Acura Santa Barbara, serving the Santa Barbara area, is the premier retailer of new and used Acura vehicles. With a dedicated sales staff and top-trained technicians, at Acura Santa Barbara we aim to make each customer’s auto shopping experience fun, easy, and financially advantageous. Check out the 2015 TLX, MDX, the popular RDX, or any of the other reliable, affordable models in the Acura line up. Acura Santa Barbara is located at 401 South Hope Ave in Santa Barbara, right off the 101 and Hope Ave exit.

Acura Santa Barbara

401 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4266

http://www.acurasantabarbara.com

https://sbautogroup.com

Jaguar F-Type Named in “25 Most Popular Premium Sports Car” List from Edmunds.com

2015-02-11T11:53:33+00:00February 11th, 2015|Jaguar|

Jaguar Santa Barbara celebrates another accolade for the ever-popular Jaguar F-TYPE.

jaguar-santa-barbara-media-rszJaguar recently announced that the Jaguar F-TYPE has been named on the “2015 Most Popular” list from Edmunds.com.  The list highlights top vehicles within specific categories for the 2015 year.  The Jaguar F-TYPE was named as one of the 2015 Most Popular Premium Sports Cars.

Every year, over 18 million consumers visit Edmunds.com to research the car that is best for them.  To assist drivers, Edmunds provides profiles, specs, reviews, and top-rated lists to narrow down the search.  This year, the website released a list of the most researched vehicles of 2014 and the Jaguar F-TYPE was listed for the “Premium Sports Car” segment.  The results were based on searches completed by website visitors during the 2014 year.

Why So Popular?

According to Edmunds, there are many reasons the Jaguar F-TYPE is such a popular choice.  Overall, they acknowledge that the F-TYPE is a beautiful blend of style, performance, and luxury.  The car embodies the standard for luxury design, performance, and style.  Best of all, the car is available at a lower price than competing market models.

Distinct features of the Jaguar F-Type Coupe that set it apart from the competition include the powerful handling it delivers thanks to the carbon ceramic brakes and a standard electronically controlled rear differential.  The car also provides exceptional power thanks to a supercharged engine and lightweight aluminum frame design.  This also makes the car more fuel efficient without compromising power.  Furthermore, the F-TYPE makes a notable impression on the road thanks to the eye-catching athletic design.  Sleek and sophisticated, it delivers the aesthetic appeal that is so central to the Jaguar brand.

The Jaguar F-TYPE R Coupe is a truly unique sports coupe.  It features new innovative technology such as the Instinctive All-Wheel-Drive® technology.  In addition to the all-wheel drive technology, the 2016 F-TYPE R Coupe also features instinctive control and impressive speed.  The coupe reportedly reaches 60mph in just 3.9 seconds reaching a limited top speed of 186 mph.  The updated coupe delivers better handling, speed, and overall capability on a variety of road conditions wherever adventure takes it.

Another important factor in the popularity of the Jaguar F-TYPE is its valuable price-point – available at a starting MSRP of $99,925 which is much lower than competing models in its market segment.  Santa Barbara drivers who want to learn more about this remarkable luxury vehicle can contact an experienced sales representative at Santa Barbara Auto Group.

About Jaguar Santa Barbara

Santa Barbara Auto group is proud to be an authorized Jaguar dealer located just off the 101 and S Hope Ave.  The Jaguar team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Jaguar vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Jaguar models including the new Jaguar XE or Jaguar F-TYPE, feel free to call, email, or stop by for friendly personal service.

Jaguar Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.jaguarsantabarbara.net

Jaguar Santa Barbara Explores the Jaguar F-PACE

2015-02-10T14:09:27+00:00February 10th, 2015|Jaguar|

From concept to reality, Jaguar takes the innovative crossover design of the C-X17 and brings it into reality as the latest addition to the Jaguar line for 2016.

santa-barbara-jaguarJaguar drivers will be excited to know that Jaguar is taking a popular concept vehicle completely though the development process into reality.  Known as the Jaguar F-PACE, the newest crossover vehicle from Jaguar is based on the C-X17 concept car and is coming to U.S. showrooms like Jaguar Santa Barbara starting in 2016.

Beauty, Form, and Power

The Jaguar F-PACE is a dynamic crossover performance vehicle built for beauty, functionality, efficiency, and performance.  Highly efficient, it features an innovative aluminum body system and advanced suspension system.  The Jaguar F-PACE also allows seating for up to five, making it an ideal family vehicle.  The vehicle offers a luxurious interior, cutting edge driver technologies, and precision handling and control.

Jaguar announced that the production of the F-PACE was based on the overwhelmingly positive response they received for the C-X17 concept vehicle.  Also inspired by the F-TYPE, the F-PACE carves out a unique niche for crossover fans.   It features a combination of performance and capability not found in any other Jaguar vehicle as a practical yet luxurious family sports car.

Jaguar Heritage

The engineers at Jaguar wanted to ensure the new vehicle truly embodied what it meant to be a luxury sports vehicle.  Jaguar originally designed the C-X17 from the ground up based on a specific set of principles of what makes a classic Jaguar car:

  • Exciting proportions
  • Clean lines
  • Balance of form
  • Assertive power
  • Beautifully sophisticated

The Jaguar F-PACE is now a new hallmark of Jaguar engineering offering the practical functionality similar to an SUV coupled with the performance and handling of a sport sedan and the luxury finish of all Jaguar vehicles.  It is lightweight, assertive, and offers the latest innovations in fuel-efficient technologies without compromising the driving experience.  Drivers will find that it provides the power they imagine in a sports vehicle, combined with the sophisticated refinement they expect from the Jaguar brand.

Sophisticated Design

Within the cabin, drivers and passengers will find premium metal materials used throughout including black brushed anodized metal finishes, milled aluminum, and ruthenium (platinum) finishes.  The seats wrap around the passengers to support key areas of the body and provide safety and comfort for the road.

The Jaguar F-PACE will be available sometime during 2016 and Santa Barbara drivers can stay in touch with the latest updates and information with Jaguar Santa Barbara.

About Jaguar Santa Barbara

Santa Barbara Auto group is proud to be an authorized Jaguar dealer located just off the 101 and S Hope Ave.  The Jaguar team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Jaguar vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Jaguar models including the new Jaguar XE or Jaguar F-TYPE, feel free to call, email, or stop by for friendly personal service.

Jaguar Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.jaguarsantabarbara.net

Audi Captures Attention at the Washington Auto Show with the Audi A6 PI

2015-02-10T12:46:15+00:00February 10th, 2015|Audi|

Audi Santa Barbara reviews the Audi A6 PI which is featured at the 2015 Washington Auto Show held this month in Washington D.C.. 

audiAudi planned to make a big impression at the 2015 Washington Auto Show.  Located in Washington, DC, the show is a favorite among many automotive enthusiasts who gather in the heart of the country to experience the latest innovations from the automotive industry.   For the event, Audi has brought an impressive line-up of thirteen vehicles including the new Audi A6 PI.  This remarkable sedan offers sporty performance complemented by ultra-premium design.

Introducing the Latest Innovations

This year, hundreds of thousands of visitors will gather at the Washington Auto Show to view over 700 new models from over 42 different manufacturers.  As a long-time participant, Audi has prepared a strong presentation, with the Audi A6 PI being one of the highlights of the year.

The Audi A6 PI falls in the mid-size sedan category and offers a host of performance and safety features.  The vehicle is powered by a selection of engines including:

  • A turbo four-cylinder engine with 220hp
  • A 3.0 liter V6 with 310 hp
  • A twin-turbocharged 4.0 liter V8 with 420 hp
  • A 3.0 liter turbo-diesel engine with 240 hp

With so many options, there is a model for every kind of driver.  Whether you crave the power of the twin-turbocharged 4.0 liter V8 which launches the car from 0-60mph in just 4.5 seconds or the 428lb-ft of torque from the turbo-diesel, each one offers a thrill of its own.  Additionally, the Audi A6 PI uses an eight-speed automatic and all-wheel drive system for precise handling and control.

Seated in the cabin, drivers won’t help but notice the elegant sweeping dash featuring genuine wood trim, a premium 15-speaker Bang & Olufsen sound system, and a pop-up driver screen to manage all controls including navigation, entertainment, and climate.  New driver assistance programs include blind-spot warning and a pre-collision system to help drivers avoid trouble before it ever happens.

The Washington Auto Show is held January 23 to February 1st, 2015.  If you missed your chance to attend, you can contact a friendly representative at Audi Santa Barbara to learn more about the Audi A6 PI and other remarkable new models from the Audi brand.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave.  The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215

https://sbautogroup.com

http://www.audisantabarbara.com

Audi A3 Celebrates One Exceptional Year

2015-02-05T14:45:48+00:00February 5th, 2015|Audi|

Audi Santa Barbara reviews the exceptional year the Audi A3 has had as it was celebrated for impressive design, performance, and overall safety. 

audiAudi Santa Barbara celebrates a remarkable year behind the Audi A3.  Since its release, the Audi A3 has redefined the luxury driving experience.  Accessible to a new generation of drivers, the Audi A3 is breaking down barriers to luxury.  The vehicle champions developments in technology, music, and connectivity which appeals strongly to the upcoming millennial generation.  In addition to these features, the Audi A3 also holds true to the premium design and performance standards of the luxury brand.

One-of-a-Kind Design

There is a reason the Audi A3 has had such success in the last year.  It provides something no other entry luxury sedan can offer.  The Audi A3 sets itself apart from other cars in its segment because it offers a unique blend of luxury design, comfort, performance and safety.  The sedan boasts an especially upscale interior with features and technology reminiscent of more elite models.  Premium materials surround the driver and passenger on the dash, sidewalls, and seating material.  Convenient controls enable the driver to easily access information such as navigation, climate, and entertainment options.

Powerful Driving Capabilities

It is one thing to look the part, and an entirely other thing to be able to perform beyond expectations.  For the Audi A3, it makes the job look effortless.  In addition to a beautiful design, the Audi A3 offers drivers impressive performance capabilities.  The sedan is powered by a 170hp 1.8 liter turbo four with front wheel drive.  This is coupled with a six-speed automatic transmission for the ideal blend of power and control.  An optional 220hp 2.0 liter four with a six speed automatic transmission is also available with Quattro® all-wheel drive for more precise handling and control in all weather conditions.

Celebrated Safety Design

The Audi A3 encompasses more than just beauty and strength.  Thanks to the meticulous engineering team at Audi, the A3 offers greater safety than ever before.  In fact, Audi was awarded a 5-Star Safety Rating for the A3 by the National Highway Traffic Safety Administration (NHTSA).  The Audi A3 was the only vehicle in its class to receive both the NHTSA 5-Star rating and the IIHS Top Safety Pick in the same year.

The Audi A3 is available starting at just $29,900, making it one of the most accessible luxury sedans on the market.  Interested drivers can contact a friendly representative at Audi Santa Barbara to learn more about this remarkable model.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave.  The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215

https://sbautogroup.com

http://www.audisantabarbara.com

Audi Shares 35-Year History of quattro® Technology

2015-02-04T09:16:42+00:00February 4th, 2015|Audi|

Audi Santa Barbara celebrates thirty-five years of innovative Audi quattro® technology which delivers optimal power in less than optimal driving conditions. 

audi-santa-barbara-media-rszAudi has believed that four wheels are better than two for over 35 years.  Pioneering the quattro® technology, Audi has proven that delivering more power to all four wheels results in better control and safety.  It isn’t just about raw power, with torque vectoring technology, Audi is able to deliver the precise amount of power necessary to each wheel in order to provide the optimal control.

Sharing the Story of quattro®

This year, Audi is celebrating this milestone with drivers around the world through a series of thirty-five online media releases.  The digital video shorts will highlight the achievements and features of Audi quattro® technology.  One of the first to be released will feature U.S. Ski Team Olympic medalist Bode Miller.  Viewers can access the videos online at YouTube or via other social media outlets including Facebook or Twitter as they are released throughout the upcoming weeks.

What is quattro®?

Audi quattro® is the technology that ensures Audi drivers experience legendary grip and control on the road in all kinds of weather and terrain conditions.  Built for more than a rainy day, the technology also provides available torque vectoring to provide more performance in wet or dry road conditions.  To accomplish this, Audi quattro® technology intuitively sends power to all four wheels to optimize the grip and traction in adverse weather conditions.  Whether you are driving down a rain-soaked highway or cutting through snowy conditions on a mountain pass, Audi quattro® helps ensure your vehicle performs at its top capacity.

The Perfect Match

One thing that sets Audi apart from other automotive brands is that it tailors each quattro® system to the specific vehicle it is found on.  Not every vehicle handles the same, so each one has a unique version of quattro® technology to complement its specific driving style and build.  For example, and Audi A6 or Audi A8 have a very different version of quattro® than an Audi Q5 or Audi Q7.  The result is a system that is tailored to each vehicles’ intended purpose for optimal performance and handling.

For thirty-five years Audi’s quattro® technology has set the standard for all-weather traction and control.  To learn more about the history of the technology, Santa Barbara drivers can contact a friendly experienced professional at Santa Barbara Auto Group.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave.  The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215

https://sbautogroup.com

http://www.audisantabarbara.com

Electric Drive Technology Takes Center Stage with BMW i3

2015-02-03T10:50:48+00:00February 3rd, 2015|BMW|

BMW Santa Barbara explores the future of electric driving technology with the introduction of the BMW i3. 

bmw-santa-barbara-facility-rszWonder what the future of electric technology is in the automotive industry?  BMW is poised and ready to share the answer with the introduction of the BMW i3.  In past years, the automotive industry has made progress in the implementation of alternative fuels including hybrid and electric powered vehicles and now they are eager to highlight the latest innovations and performance with the BMW i3.   For over a year now the advanced technology of the BMW i3 has been saving drivers money at the pump and delivering reliable performance and sophisticated design.

A National Affair

To get the news out, BMW will reach out to the widest television audience in United States history.  For the first time in four years, BMW will return to the Super Bowl with a commercial.  One in three Americans are expected to watch, giving BMW the ideal platform for introducing the innovate technology featured in the BMW i3.  Leading up to the big event, BMW will introduce an entire marketing pre- and post-Super Bowl launch plan featuring information online and through social media and client outreach programs.  SoCal drivers can follow the updates via BMW Santa Barbara online or on Facebook.

The BMW i3

The BMW i3 has been available in the United States since May 2014.  The brand sold over 6,000 units of the model in the U.S. and expects to see that trend continue into 2015.  The vehicle has been highly praised for the efficiency and reliability of its engineering.  Just last November, the BMW i3 was named “Green Car of the Year” at the Los Angeles Auto Show.  Why all the buzz?  Here are some specifics:

  • The electric motor delivers 170hp and 184lb-ft of torque
  • Capable of 137mpg/city 111mpg/highway
  • 0-60 mph in 6.5 seconds
  • Optional gas powered engine back-up offers 150 mile range
  • EPA estimate of 81miles per charge

Are you curious about the future of fuel efficiency?  BMW is excited to share their story and invites you to experience electric drive technology for yourself.  Stop by BMW Santa Barbara to learn more about this exciting and revolutionary new model.

About BMW Santa Barbara

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area.  Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles.  The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery.  The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience.  Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

BMW Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.bmwsantabarbara.com

Mercedes-Benz Connects with Drivers through Integrated Super Bowl Marketing

2015-02-03T09:40:04+00:00February 3rd, 2015|Mercedes Benz|

Mercedes-Benz prepares to connect with drivers during the Super Bowl in preparation for another year of innovative model releases. 

mercedes-benz-santa-barbara-media-rszMercedes-Benz has another strong line-up of vehicles expected in 2015 and the brand is excited to get the news out.  What better way to connect with drivers than to reach out during the Super Bowl Championship game?  The game is expected to be viewed by over 111 million viewers and has proven to be a successful platform in the past for the luxury brand.  In fact, many may remember the fiery Mercedes-Benz CLA-Class marketing during last years’ event.  Since the campaign, the CLA-Class experienced exceptional success.  The Super Bowl proved to be an effective platform to introduce the newest model from the luxury brand.

Commercial Teasers and Customer Contests

Mercedes-Benz plans to continue with the fun this year.  Drivers can look forward to an integrated cross-platform campaign spanning TV, digital, and social marketing during this years’ Super Bowl event.  A new round of commercial teasers will be released leading up to the game, featuring a big name player – Jerry Rice.

Exceptional Luxury Offering

Why all the excitement?  Mercedes-Benz is offering a line-up of premium luxury cars this year like no other.  With the super-successful launch of the Mercedes-Benz CLA-Class and S-Class last year, the brand continues redefine the standards for automotive excellence at every level.  This year, the release of the Mercedes-Benz GLA-Class and the Mercedes-Benz B-Class Electric drive have carved out new spaces for the luxury brand within target segments so drivers of all kinds can finally own a vehicle that delivers the best automotive engineering and design in the world.

Santa Barbara Auto Group invites California drivers to stop by and learn about the remarkable new updates and technology available on the latest Mercedes-Benz models.  Featuring stunning interior design, truly innovative safety technology, and performance capabilities like no other, Mercedes-Benz is in a class of its own.  Whether you search for your favorite model online or come into the dealership for a test drive, Santa Barbara Auto Group offers a wide selection of the most popular models and an exceptionally convenient buying process.

About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S. Hope Ave.  The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group  is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

https://sbautogroup.com

http://www.mercedessantabarbara.com

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