Porsche Ranks Highest in J.D. Power’s 2016 APEAL Study for 12th Consecutive Year

2017-02-22T10:30:22+00:00February 22nd, 2017|Award, News, Porsche, Santa Barbara Auto Group|

Porsche Santa Barbara applauds Porsche’s victory and the brand’s ability to design vehicles that appeal to nearly every driver.

One of the many vehicle studies conducted by J.D. Power is the APEAL study, which stands for Automotive Performance, Execution, and Layout. The intent of this study is to determine what features customers value most by examining what consumers like about their vehicle ninety days after purchasing. In fact, the study has been nicknamed the “Things gone right” study.

APEAL focuses on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior. In other words, the study is basically an overall evaluation of the vehicle’s reliability and likeability. Porsche ranking highest in overall appeal is exciting news for Porsche Santa Barbara. Though we’ve never had any doubts about the quality of Porsche’s designs, the recognition affirms our reputation for delivering superior luxury vehicles.

Porsche Delivers Top Quality in Several Categories

J.D. Power categorizes the vehicles in the APEAL study by vehicle type. Porsche won in three categories including: Compact Premium SUV for the Porsche Macan; Midsize Premium Sporty Car for the Porsche 911; and Compact Premium Sporty Car for the Porsche Boxster.

The Porsche Macan has been a customer favorite since it was introduced. J.D. Power awarded the 2016 Macan five-stars in nearly every one of the fourteen categories that are analyzed when compiling a performance and design review. By replacing much of the steel parts that were used in previous models with aluminum, the 2016 Porsche Macan cuts significant weight, adding to the overall efficiency. With one of the best traction control systems on the market, the Macan offers a smooth and enjoyable ride.

The Porsche 911 also holds a reputation for developing a loyal following of enthusiasts. Though this sports car is a bit on the pricey side, its review speaks for itself. Receiving five-stars in all but one of the fourteen categories assessed, the 2016 Porsche 911 truly embodies the heart and soul of the company. High-performing, stylish, comfortable, luxurious, and technologically advanced? What more can a driver ask for?

The Porsche Boxster has been considered Porsche’s “entry-level” sports car. With easy maneuverability and 2.7L 6-cylinder engine, the Boxster is perfect for drivers who want the sport car experience without the desire to hit the race track. It comes with Porsche’s latest safety features and offers one of the most stylish looks in the sport car category.

The kind of quality displayed in these vehicles is not out of the ordinary for Porsche. These are not isolated incidences of luck. Porsche has a reputation for combining style, performance, luxury, and reliability that is unmatched, with twelve consecutive years of awards to prove it. So visit Porsche Santa Barbara where our friendly and knowledgeable sales staff will help you find the Porsche you’re looking for.

About Porsche Santa Barbara

Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.

Porsche Santa Barbara

402 S Hope Ave Ste C
Santa Barbara, California 93105
United States (US)
Phone: 805-563-4217
Email: sales@sbautogroup.net
URL:

Celebrate the Thrill of Driving with the New Porsche 718 Boxster

2016-09-01T10:55:13+00:00September 1st, 2016|New Vehicles, Porsche|

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving.

Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill.

Defining a New Generation of Sports Cars

At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time.

Catch a Glimpse of the Ride on TV and Media Outlets

Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly agile performance capabilities of the new model. For example, drivers should watch for a commercial titled, “Sunset Again” that shares the story of a couple who chase the sunset for the joy of experiencing it again and again in different settings. In a world full of so many responsibilities and distractions, it is a treat to be able to escape to the road and enjoy the drive for the fun of it.

Learn What All the Excitement’s About

The new Porsche 718 Boxster has already received strong reviews from popular automotive journals such as Top Gear, Auto Express, and Car Scoops. For those seeking exhilarating performance, it offers an all-new turbocharged flat-four cylinder engine with an output of 300hp. Among the most celebrated features of the Porsche 718 Boxster include better handling and faster acceleration, better fuel efficiency, and a stunningly upgraded luxury interior.

Customers can learn more about the intriguing features of the Porsche 718 Boxster by stopping in at Porsche Santa Barbara for a test drive. Drivers can also visit the new microsite: www.porscheusa.com/new718 to learn more about the many features, performance specs, and design elements of the vehicle. The homepage also gives visitors a closer look at the history and heritage of the Porsche 718 Boxster.

About Porsche Santa Barbara

Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.

Porsche Santa Barbara

402 S Hope Ave Ste C
Santa Barbara, California 93105
United States (US)
Phone: 805-563-4217
Email: sales@sbautogroup.net