Celebrate the Thrill of Driving with the New Porsche 718 Boxster

2016-09-01T10:55:13+00:00September 1st, 2016|New Vehicles, Porsche|

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving.

Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill.

Defining a New Generation of Sports Cars

At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time.

Catch a Glimpse of the Ride on TV and Media Outlets

Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly agile performance capabilities of the new model. For example, drivers should watch for a commercial titled, “Sunset Again” that shares the story of a couple who chase the sunset for the joy of experiencing it again and again in different settings. In a world full of so many responsibilities and distractions, it is a treat to be able to escape to the road and enjoy the drive for the fun of it.

Learn What All the Excitement’s About

The new Porsche 718 Boxster has already received strong reviews from popular automotive journals such as Top Gear, Auto Express, and Car Scoops. For those seeking exhilarating performance, it offers an all-new turbocharged flat-four cylinder engine with an output of 300hp. Among the most celebrated features of the Porsche 718 Boxster include better handling and faster acceleration, better fuel efficiency, and a stunningly upgraded luxury interior.

Customers can learn more about the intriguing features of the Porsche 718 Boxster by stopping in at Porsche Santa Barbara for a test drive. Drivers can also visit the new microsite: www.porscheusa.com/new718 to learn more about the many features, performance specs, and design elements of the vehicle. The homepage also gives visitors a closer look at the history and heritage of the Porsche 718 Boxster.

About Porsche Santa Barbara

Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.

Porsche Santa Barbara

402 S Hope Ave Ste C
Santa Barbara, California 93105
United States (US)
Phone: 805-563-4217
Email: sales@sbautogroup.net

Drivers Interact with the New Porsche 718 Boxster Online and In Print with Outside Magazine

2016-08-25T13:11:20+00:00August 25th, 2016|New Vehicles, Porsche|

Porsche teams up with Outside Magazine to bring interactive and fun content to readers about the new Porsche 718 Boxster.

With the release of the 718 Boxster, Porsche is teaming up with Outside Magazine to share the adventurous spirit of the new model with readers. Outside Magazine will be featuring “Epic Weekends” with Porsche through a series of short form videos, content, and social contests that highlight the fun drivers can have in the 718 Boxster as they set out on the road each weekend. This way, readers get to engage dynamically with the new Porsche model and learn about the fun new features and spirit of the sports car.

Bringing Print to Life

Additionally, Porsche and Outside Magazine have collaborated on ways to highlight and share the unique history of the 718 Boxster. One way they are doing this is by giving readers access to a fun virtual game using Blippar. A 10-page gatefold story on the 718 Boxster will be included in the September issue of Outside Magazine which will also include an interactive layer to the gatefold spread. Readers can use the Blippar app to enjoy an interactive game that pops up when they hold their smartphone over the magazine page. In the game, users can race up the Gotthard’s Pass, record their best times, and learn about exciting model performance features.

Endless Fun is Waiting

Another exciting piece of the “Epic Weekends” Porsche 718 Boxster launch will follow popular rock climbers as they take the 718 Boxster to exciting destinations while they pack as much fun as possible into one epic weekend. Their adventures will be followed by Outside Magazine and can be viewed online.

The goal of this collaboration is to share with readers and drivers the endless possibilities that are available with the 718 Porsche Boxster. Not only does this iconic vehicle get drivers to exciting destinations, but it creates an entire adventure of its own on the way gliding effortlessly down beachside highways or capably tackling winding mountain passes.

Powerfully Updated Performance and Design

The new Porsche 718 Boxster has already received rave reviews from popular automotive journals such as Top Gear, Auto Express, and Car Scoops. Its dynamic design and performance features herald back to the classics while incorporating the latest automotive innovations. The 718 Boxster offers an all-new turbocharged flat-four cylinder engine with an output of 300hp. Among the most celebrated features of the Porsche 718 Boxster include better handling and faster acceleration, better fuel efficiency, and a stunningly upgraded luxury interior.

Outside Magazine will be available on August 16, and drivers can access the “Epic Weekends” media highlights online or through social media outlets such as YouTube and Facebook.

About Porsche Santa Barbara

Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.

Porsche Santa Barbara

402 S Hope Ave Ste C
Santa Barbara, California 93105
United States (US)
Phone: 805-563-4217
Email: sales@sbautogroup.net