Land Rover Celebrates 30 Years of Satisfied Drivers in North America
Land Rover has established itself as a staple of the luxury SUV class by offering a state-of-the-art vehicle with an original style and vigor.
There is something about driving a Land Rover that tells other drivers this person has a unique robustness for life. The brand builds vehicles that confront and adapt to difficult terrain, establishing them as the desired vehicle for adventurous people. In fact, the Land Rover brand has kind of become the vehicular embodiment of adventure. From the Range Rover Sport to the new Discovery, Land Rover vehicles offer exceptional handling, unmatched luxury and comfort, and a signature style that always holds true to the brand. Land Rover Santa Barbara is proud to celebrate the brand’s 30th year in North America, and looks forward to decades more of the unique flavor of innovation and improvement that Land Rover brings to the SUV class.
Land Rover: A Brief History
Land Rover’s journey to North America actually began in 1985 when a team of executives from Land Rover Leyland Ltd. met to decide whether the luxurious and daringly capable Range Rover would be a good fit for North American drivers. At the time, Land Rover was on the verge of releasing a new four-door version of the Range Rover, an exciting addition to the lineup. With a strong suspicion that drivers in areas like the Pacific Northwest and the Appalachian Mountains would gravitate to the vehicle’s combination of luxury and competence, Land Rover began to assemble a retailer network.
The next step was then to place an ad in Automotive News and wait for retailers to bite. Shockingly, 1,000 applicants showed their interest in the opportunity to be one of the first North American Range Rover dealers. Unfortunately, only 36 openings were available. Nevertheless, the 1987 Range Rover sold 2,586 units in its first year in the North American market. At the time, this was an impressive number. However, when you consider the 73,861 vehicles sold by Land Rover this past year, the number seems a little less significant, but we must take into consideration that the number of retailers has grown to 168.
Since its maiden voyage in 1987, Land Rover has continued to grow as a popular brand in North America. At Land Rover Santa Barbara, we are constantly impressed by the new innovations and modification made to these vehicles. Land Rover makes it clear that they have a targeted audience: those who enjoy adventure and those who enjoy luxury, but especially those who enjoy both.
About Land Rover Santa Barbara
Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area. Santa Barbara Auto Group is an authorized Land Rover dealer and features a wide array of new and pre-owned Land Rover vehicles. As a premier Land Rover dealership, Land Rover Santa Barbara welcomes drivers and is dedicated to providing the highest in sales and service assistance. Furthermore, the fully trained Land Rover auto repair technicians will keep your Land Rover in top running conditions.