Santa Barbara Auto Group Parallels Mercedes-Benz’s High Customer Satisfaction Rates

Mercedes-Benz is ranked at the top of the latest American Customer Satisfaction Index Survey, beating out all other automakers worldwide. sbagdust

Santa Barbara Auto Group is proud to announce that Mercedes-Benz has achieved the highest customer satisfaction rates of any automaker according to the 2013 American Customer Satisfaction Index (ACSI) survey.  The survey randomly selected over 4,000 American consumers to interview via email or phone queries to determine the rankings.

Mercedes-Benz ranked the highest in the survey with a result of 88 out of 100.  Other leading brands included Lexus, Honda, Toyota, and Subaru who scored between 86 and 87.   Overall, the survey reported that European brands had the highest satisfaction scores, earning an average of 84.7, compared to Japanese automakers which ranked in second place with an average score of 84.1, followed by American automakers coming in at 82.

According to the director of ACSI, automakers are focusing on customer satisfaction to fuel future growth.  For example, American automakers are finally seeing a rebound in sales, but need to sustain that growth through high customer satisfaction results.  Otherwise, automakers will be never see their cars sell because buyers are just not satisfied with the product or the ownership experience.

Mercedes-Benz has seen customer satisfaction rates climb in recent years, even as the brand continues to introduce new models, especially within the United States.  Rather than playing it safe with tried-and-true models, Mercedes-Benz continues to push the envelope with innovative technology, safety features, and alternative fuel options such as the Mercedes-Benz BlueTEC® or hybrid vehicles.  This is something we are especially proud to offer our customers at Santa Barbara Auto Group.

In effect, Mercedes-Benz is living up to the high expectations customers have for the premium brand, something other brands are challenged with.  As buyers continue to expect more from their vehicles, automakers will be forced to step it up each year in order to deliver or exceed those rising expectations.

At Santa Barbara Auto Group, we understand that our customers come to us with high expectations, and we are committed to meeting them in the best way.  As a certified Mercedes-Benz dealer, we offer a premium selection of new and pre-owned Mercedes-Benz vehicles. Our professional, knowledgeable, and friendly sales representatives are dedicated to helping each customer find the right vehicle for them.  We encourage drivers to call, email, or stop by our Santa Barbara dealership to peruse our wide selection of vehicles or to schedule a test-drive.  We uphold the highest standards, and are committed to making each customer’s buying experience great.

About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S Hope Ave.  The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group  is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

http://www.sbautogroup.com

http://www.mercedessantabarbara.com

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