Santa Barbara Auto Group Applauds Audi’s Recent APEAL Awards

Audi earns an array of awards in the 2013 J.D. Power U.S. APEAL Study including second overall for total quality score.SBAlogo5

Santa Barbara Audi is proud to announce that Audi has achieved its best-ever customer satisfaction score, placing second overall in the annual J.D. Power U.S. APEAL (Automotive Performance, Execution, and Layout) Study.  The study is comprised of new owner satisfaction rankings in regards to various aspects of vehicle design and content.

Audi Achieves Record Overall Scores

In the study, Audi received a score of 857, 62 points above the industry average, moving it up two positions to rank second in the U.S. industry.  Furthermore, the 2013 Audi allroad received the award for Highest Ranked Compact Premium CUV, highest in its segment.  The Audi allroad marries the cargo capacity of a crossover with the refinement of a luxury car and offers uncompromising all-weather capabilities with improved driving dynamics unique to Audi.

The J.D. Power U.S. APEAL Study is now in its 18th year examining drivers’ assessments of new vehicles within the first 90 days of ownership.  This study specifically analyzed design, content, layout and performance features of the vehicles.

“Audi is committed to delivering the best overall design, performance, and driving experience, and we are pleased to have received such high rankings from our customers,” shares Audi Santa Barbara General Sales Manager, Bill Fogg.

Sculpting a Legacy of Continued Innovation

It is no coincidence that these remarkable owner satisfaction results come after thirty months of record sales for the luxury brand.   Audi is committed to growing brand awareness within the United States and across the globe and has introduced a plethora of progressive new model designs and safety and technology features in recent years.

Other notable J.D. Power U.S. APEAL awards include:

  • The 2013 Audi allroad earned the top APEAL award in the Compact Premium CUV segment
  •   Audi A4/A5 ranked 2nd in Compact Premium Car segment
  • Audi Q5 ranked 2nd in Compact Premium CUV class
  • Audi A6 ranked 2nd in Midsize Premium Car category
  • Audi Q7 ranked 2nd in Midsize Premium CUV segment
  • Audi A8 ranked 2nd in Large Premium Car segment

Audi continues to dedicate their design and engineering efforts to creating the most exceptional luxury vehicles on the road.  Drivers can learn more about each of these award-winning premium vehicles by calling, emailing, or stopping by Audi Santa Barbara in southern California.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave.  The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215

http://www.audisantabarbara.com

http://www.drivesantabarbara.com

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