Porsche is breaking into a new market segment with the Macan compact SUV. The sports car manufacturer is taking an unusual approach with the market launch campaign for the vehicle, too. The campaign revolves around an innovative yet comprehensive online platform that allows various social media channels in particular to be used to interact with interested users. Porsche AG is also using this campaign to revise its entire online presence. Opting for a complete, responsive design, Porsche AG is once again setting benchmarks for the industry as well as guaranteeing a uniform experience across all end devices. Join us at Santa Barbara Auto Group as we explore this exciting new vehicle.