Mercedes-Benz Marketing Ramps Up for the Super Bowl

Santa Barbara Auto Group invites Santa Barbara drivers to tune in for exciting marketing events from Mercedes-Benz during the 2015 Super Bowl.

February, 2015, Santa Barbara, CA – Mercedes-Benz is taking the opportunity once again to connect with millions of viewers during this years’ Super Bowl Championship Game. Following a successful campaign last year for the Mercedes-Benz CLA-Class, the brand has plans to repeat the experience in a new way.

744px-Mercedes-Benz-Logo_svg“The Super Bowl is without a doubt, one of the most anticipated sporting and media events of the year, every year,” shares Duane Sanders, Santa Barbara Auto Group General Manager. “It is the perfect platform to connect with drivers across the country.”

In 2014, over 111.5million viewers tuned in to see the big game, making it the most-watched TV show in the United States’ history. Not only do viewers tune in to see the most talented football teams compete for the Super Bowl Championship in the most exciting game of the year, but as marketing efforts have ramped up during past years, viewers also tune in to enjoy some of the most innovative and exciting commercials of the year as well.

In 2015, drivers can look forward to an integrated cross-platform campaign spanning TV, digital, and social marketing from Mercedes-Benz during the Super Bowl event. A new round of commercial teasers will be released leading up to the game, featuring a big name player – Jerry Rice.

To bring additional excitement to the campaign, Mercedes-Benz is also offering a chance to win a Mercedes-Benz Super Viewing Party. Santa Barbara drivers can watch for details of the contest to be released soon at


About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S. Hope Ave. The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sale staff offers many years of experience satisfying customers’ needs. The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.


Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2015-01-28T13:05:57+00:00January 28th, 2015|Mercedes Benz|