Mercedes-Benz Connects with Drivers through Integrated Super Bowl Marketing

Mercedes-Benz prepares to connect with drivers during the Super Bowl in preparation for another year of innovative model releases. 

mercedes-benz-santa-barbara-media-rszMercedes-Benz has another strong line-up of vehicles expected in 2015 and the brand is excited to get the news out.  What better way to connect with drivers than to reach out during the Super Bowl Championship game?  The game is expected to be viewed by over 111 million viewers and has proven to be a successful platform in the past for the luxury brand.  In fact, many may remember the fiery Mercedes-Benz CLA-Class marketing during last years’ event.  Since the campaign, the CLA-Class experienced exceptional success.  The Super Bowl proved to be an effective platform to introduce the newest model from the luxury brand.

Commercial Teasers and Customer Contests

Mercedes-Benz plans to continue with the fun this year.  Drivers can look forward to an integrated cross-platform campaign spanning TV, digital, and social marketing during this years’ Super Bowl event.  A new round of commercial teasers will be released leading up to the game, featuring a big name player – Jerry Rice.

Exceptional Luxury Offering

Why all the excitement?  Mercedes-Benz is offering a line-up of premium luxury cars this year like no other.  With the super-successful launch of the Mercedes-Benz CLA-Class and S-Class last year, the brand continues redefine the standards for automotive excellence at every level.  This year, the release of the Mercedes-Benz GLA-Class and the Mercedes-Benz B-Class Electric drive have carved out new spaces for the luxury brand within target segments so drivers of all kinds can finally own a vehicle that delivers the best automotive engineering and design in the world.

Santa Barbara Auto Group invites California drivers to stop by and learn about the remarkable new updates and technology available on the latest Mercedes-Benz models.  Featuring stunning interior design, truly innovative safety technology, and performance capabilities like no other, Mercedes-Benz is in a class of its own.  Whether you search for your favorite model online or come into the dealership for a test drive, Santa Barbara Auto Group offers a wide selection of the most popular models and an exceptionally convenient buying process.

About Mercedes-Benz of Santa Barbara

Santa Barbara Auto group is proud to be an authorized Mercedes-Benz dealer located just off the 101 and S. Hope Ave.  The Mercedes-Benz team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience.  The sale staff offers many years of experience satisfying customers’ needs.  The Santa Barbara Auto Group offers a wide array of new and pre-owned Mercedes-Benz vehicles which customers may view online or on-site at the dealership.

The Santa Barbara Auto Group  is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Mercedes-Benz models including the all-new CLA-class or the C-Class or E-Class, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2015-02-03T09:40:04+00:00February 3rd, 2015|Mercedes Benz|