Land Rover Santa Barbara applauds the ninth Polk Automotive Loyalty Award

The 2013 Range Rover was recently awarded the Polk Automotive Loyalty Award in the Full Size Luxury SUV category, the ninth win and sixth consecutive win for the Range

The 2013 Range Rover was awarded the Polk Automotive Loyalty Award in the Full Size Luxury SUV category. This is the Range Rover’s sixth consecutive and ninth overall win for this segment which is a fantastic achievement and a true testament to the satisfaction of Land Rover customers.

As the only fact-based awards in the industry based on owner loyalty, the Polk Automotive Loyalty Awards are presented by the IHS Automotive and recognize OEMs that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. When a household that owns a new vehicle returns to the market and purchases or leases another new vehicle in the same model or make they are recorded as being loyal to that model or make. To determine the 2013 award winners, more than 7.4 million households that purchased new vehicles during the 2013 model year were closely analyzed.

The Land Rover Range Rover continues to be a favorite of Land Rover Santa Barbara customers. “We continue to applaud the Range Rover’s success and see many customers coming back to this model time and time again” shares Duane Sanders, General Manager of Santa Barbara Auto Group. “The Polk award confirms what our sales representatives were witnessing – Land Rover customers are loyal and continue to choose Land Rover over other brands for their new vehicle purchase or lease.”

The 2013 Range Rover was developed from the ground up to capture the innovative spirit and iconic design of the original model that was launched over 40 years ago. Since its launch in October of 2012 the new Range Rover has received over 20 awards and accolades globally to date. As the first SUV in the world featuring an aluminum unibody the new Range Rover weighs 700lbs lighter than the previous model, showing continuing innovation benefiting our customers and the environment.
The Range Rover has been updated to be the most refined and capable Range Rover ever created. We invite you to see why our customers continue to be loyal Range Rover owners. Visit Santa Barbara Auto Group today to test drive our wide selection of new or Select Certified Pre-Owned Range Rovers.


About Santa Barbara Auto Group

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area.  Santa Barbara Auto Group is an authorized Land Rover dealer and features a wide array of new and pre-owned Land Rover vehicles.  As a premier Land Rover dealership, Land Rover Santa Barbara welcomes drivers and is dedicated to providing the highest in sales and service assistance.  Furthermore, the fully trained Land Rover auto repair technicians will keep your Land Rover in top running conditions.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2014-04-03T11:42:28+00:00April 3rd, 2014|Land Rover|