J.D. Power polled 86,000 customers to rank 32 nameplates in customer satisfaction with their vehicle purchase. Jaguar and Land Rover were both ranked in the top five of all brands measured. Land Rover placed 4th for the second straight year and Jaguar made huge strides in customer gratification, moving up from 8th place in 2013 to now in 2014 ranking 2nd overall. This 23 point gain by Jaguar is the largest nameplate improvement in the industry and is in line with the level of commitment and focus Jaguar has made to rewarding their customers. Earlier this year Jaguar was also recognized by J.D. Power in the 2014 Initial Quality Study (IQS) as 2nd overall, which is it’s third consecutive year as a top ten scorer in this critical U.S. consumer study.