Jaguar and Land Rover ranked in the APEAL Top Five

J.D. Power 2014 Automotive Performance, Execution and Layout (APEAL) Study places Jaguar and Land Rover in the top five of all brands measured

jaguar-santa-barbara-media-rszJ.D. Power polled 86,000 customers to rank 32 nameplates in customer satisfaction with their vehicle purchase. Jaguar and Land Rover were both ranked in the top five of all brands measured. Land Rover placed 4th for the second straight year and Jaguar made huge strides in customer gratification, moving up from 8th place in 2013 to now in 2014 ranking 2nd overall. This 23 point gain by Jaguar is the largest nameplate improvement in the industry and is in line with the level of commitment and focus Jaguar has made to rewarding their customers. Earlier this year Jaguar was also recognized by J.D. Power in the 2014 Initial Quality Study (IQS) as 2nd overall, which is it’s third consecutive year as a top ten scorer in this critical U.S. consumer study.

Compiling the Rankings

Gathering and comparing the feedback of thousands of customers is no small feat.  The J.D. Power ‘APEAL’ (Automotive Performance, Execution and Layout) Study measures the attitudes of customers who purchased or leased a new 2014 model-year vehicle between November 2013 and February 2014. The goal is to determine how gratifying a vehicle is to own and drive. More than 86,000 U.S. customers where polled with questions designed to evaluate ten categories of vehicle performance and design: exterior and interior styling, storage and space, audio/communication/entertainment/navigation (ACEN), seats, heating, ventilation, and air conditioning (HVAC), driving dynamics, engine/transmission, visibility and safety, and fuel economy. After being scored on 77 attributes, each vehicle and nameplate earn an overall APEAL score based on a 1,000 point scale which is used to rank the vehicles and nameplates.


Range Rover Scores

Now it its fourth generation, the Range Rover continues to be ranked highest in its segment for the second year in a row. Developed from the ground up, the Range Rover captures the innovative spirit and iconic design of the original model launched over 40 years ago. The 2014 Range Rover takes luxury and capability to the next level, adding further refinements and increased performance handling across all terrains. With over 65 awards to date, the Range Rover is set to be a customer favorite for years to come.

“The awards keep coming in for the Range Rover,” shares Duane Sanders, General Manager of Santa Barbara Auto Group. “From the MotorWeek’s Driver’s Choice Awards to Four Wheeler of the Year, the Range Rover’s success is the shining example of Land Rover’s commitment to manufacturing desirable cars that meet our customers’ expectations.”

About Jaguar Santa Barbara

Santa Barbara Auto group is proud to be an authorized Jaguar dealer located just off the 101 and S Hope Ave.  The Jaguar team at Santa Barbara Auto Group delivers an exceptional buying experience, paying close attention to your requests.  The sale staff offers many years of experience satisfying customers’ needs.  Customers may view the extensive selection of new and pre-owned Jaguar vehicles online or on-site at Santa Barbara Auto Group.

The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular Jaguar models including the 2014 Jaguar F-TYPE, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2014-09-03T11:54:21+00:00September 3rd, 2014|Santa Barbara Auto Group|