Electric Drive Technology Takes Center Stage with BMW i3

BMW Santa Barbara explores the future of electric driving technology with the introduction of the BMW i3. 

bmw-santa-barbara-facility-rszWonder what the future of electric technology is in the automotive industry?  BMW is poised and ready to share the answer with the introduction of the BMW i3.  In past years, the automotive industry has made progress in the implementation of alternative fuels including hybrid and electric powered vehicles and now they are eager to highlight the latest innovations and performance with the BMW i3.   For over a year now the advanced technology of the BMW i3 has been saving drivers money at the pump and delivering reliable performance and sophisticated design.

A National Affair

To get the news out, BMW will reach out to the widest television audience in United States history.  For the first time in four years, BMW will return to the Super Bowl with a commercial.  One in three Americans are expected to watch, giving BMW the ideal platform for introducing the innovate technology featured in the BMW i3.  Leading up to the big event, BMW will introduce an entire marketing pre- and post-Super Bowl launch plan featuring information online and through social media and client outreach programs.  SoCal drivers can follow the updates via BMW Santa Barbara online or on Facebook.

The BMW i3

The BMW i3 has been available in the United States since May 2014.  The brand sold over 6,000 units of the model in the U.S. and expects to see that trend continue into 2015.  The vehicle has been highly praised for the efficiency and reliability of its engineering.  Just last November, the BMW i3 was named “Green Car of the Year” at the Los Angeles Auto Show.  Why all the buzz?  Here are some specifics:

  • The electric motor delivers 170hp and 184lb-ft of torque
  • Capable of 137mpg/city 111mpg/highway
  • 0-60 mph in 6.5 seconds
  • Optional gas powered engine back-up offers 150 mile range
  • EPA estimate of 81miles per charge

Are you curious about the future of fuel efficiency?  BMW is excited to share their story and invites you to experience electric drive technology for yourself.  Stop by BMW Santa Barbara to learn more about this exciting and revolutionary new model.

About BMW Santa Barbara

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area.  Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles.  The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery.  The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience.  Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

BMW Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000



2015-02-03T10:50:48+00:00February 3rd, 2015|BMW|