Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving.
Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill.
Defining a New Generation of Sports Cars
At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time.
Catch a Glimpse of the Ride on TV and Media Outlets
Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly agile performance capabilities of the new model. For example, drivers should watch for a commercial titled, “Sunset Again” that shares the story of a couple who chase the sunset for the joy of experiencing it again and again in different settings. In a world full of so many responsibilities and distractions, it is a treat to be able to escape to the road and enjoy the drive for the fun of it.
Learn What All the Excitement’s About
The new Porsche 718 Boxster has already received strong reviews from popular automotive journals such as Top Gear, Auto Express, and Car Scoops. For those seeking exhilarating performance, it offers an all-new turbocharged flat-four cylinder engine with an output of 300hp. Among the most celebrated features of the Porsche 718 Boxster include better handling and faster acceleration, better fuel efficiency, and a stunningly upgraded luxury interior.
Customers can learn more about the intriguing features of the Porsche 718 Boxster by stopping in at Porsche Santa Barbara for a test drive. Drivers can also visit the new microsite: www.porscheusa.com/new718 to learn more about the many features, performance specs, and design elements of the vehicle. The homepage also gives visitors a closer look at the history and heritage of the Porsche 718 Boxster.
About Porsche Santa Barbara
Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.
The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.