Acura introduces a new compelling Precision Craft Promise theme to celebrate its 30th anniversary throughout 2016.
Santa Barbara, CA – Acura has announced the “Precision Craft Promise” as its core commitment to customers and the face of its latest brand campaign. The company is dedicated to delivering the highest level of precision crafting, automotive performance, and innovative safety technology to provide an elevated driving experience. The new brand campaign will roll out on both Acura digital and social media platforms and will be part of an ongoing television campaign that will include a commercial during Super Bowl 50.
“At Acura Santa Barbara, we are pleased to deliver the Precision Craft Promise to our customers. Each of the new 2016 models we offer was designed to meet the highest performance and quality standards,” shares Acura Santa Barbara General Sales Manager, Scott Westbrook.
Acura highlighted the Precision Craft Promise theme during the 2016 North American International Auto Show held recently in Detroit, MI. The theme and commitment were explored during the “Point of View” spot which featured the new thrilling expression of Acura design.
The Acura Precision Crafted Performance campaign was also designed to celebrate the brand’s 30th anniversary this year. Acura came to the United States in 1986 and was the first Japanese luxury automotive brand. Since its inception, Acura has continued to provide American motorists with luxury performance and exceptional value.
California drivers can learn more about Acura’s commitment to the Precision Craft Promise from a friendly sales representative at Acura Santa Barbara. Acura fans can also watch for ongoing anniversary celebrations throughout the year and the upcoming release of the newest Acura NSX.
About Acura Santa Barbara
Acura Santa Barbara, serving the Santa Barbara area, is the premier retailer of new and used Acura vehicles. With a dedicated sales staff and top-trained technicians, at Acura Santa Barbara we aim to make each customer’s auto shopping experience fun, easy, and financially advantageous. Check out the 2015 TLX, MDX, the popular RDX, or any of the other reliable, affordable models in the Acura line up. Acura Santa Barbara is located at 401 South Hope Ave in Santa Barbara, right off the 101 and Hope Ave exit.