BMW to Show a Glimpse of the Future with BMW i3 Super Bowl Marketing

BMW will release a Super Bowl commercial again for the first time in four years highlighting the revolutionary innovation of the BMW i3.

February, 2015 – BMW has worked hard to stay ahead of the game implementing innovative technology into its own current line-up of vehicles. To share their progress, the brand is preparing to release a commercial featuring the all-electric BMW i3 this year during Super Bowl XLIX. Over 111 million viewers are expected to tune in this year to enjoy the championship game and BMW recognizes the incredible opportunity they have to once again reach out to drivers during the big event.

Electric drive technology is still a relatively new concept in the United States and BMW is eager to educate consumers on the advances and benefits of their newest electric vehicle, the BMW i3. To accomplish this, BMW will return for the first time in four years with a Super Bowl commercial. Nearly one third of all Americans are expected to watch, giving BMW the ideal platform for introducing the innovate technology featured in the BMW i3.

“The BMW i3 is unlike any other vehicle and BMW is eager to help define the model connect with a new generation of consumers,” shares BMW Santa Barbara General Sales Manager, Bill Fogg.

To build up to the game, BMW will roll out an entire marketing pre- and post-Super Bowl launch plan featuring information online and through social media and client outreach programs. SoCal drivers can follow the updates via BMW Santa Barbara online or on Facebook.

About BMW Santa Barbara

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area. Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles. The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

BMW Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

http://www.sbautogroup.com

http://www.bmwsantabarbara.com

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