BMW earned top scores across five different vehicle categories in the 2016 J.D. Power APEAL study for premium performance, design, and satisfaction.
Santa Barbara, CA – BMW models received top accolades from the 2016 J.D. Power APEAL study which was recently published in July. The top BMW models to take first in their category included the BMW AG, BMW 2 Series, the BMW X1, and the BMW X6. Each model received the highest points within its classification based on ownership experience, performance, design, and functionality aspects.
“We are proud to have so many models achieve the highest potential on this consumer study,” shares BMW Santa Barbara General Sales Manager, Bill Fogg. “BMW consistently strives to provide an exceptional ownership and driving experience and is proud to have achieved that goal with consumers in 2016.”
In addition to the models mentioned above, the J.D. Power APEAL study authors noted that the BMW 7 Series also received the highest score in the large premium car segment of the 2016 study but was not presented an award because the category does not have a sufficient number of models represented.
The J.D. Power APEAL study is now in its 21st year and is the premier benchmark for consumer satisfaction in the automotive industry. It measures owners’ responses to 77 different attributes of the vehicles including power, capability, comfort, luxury, and capability. Each APEAL index score is measured on a 1,000 point scale and high scores consistently equate to top customer loyalty and improved model sales.
Drivers can learn more about their favorite BMW modes by stopping by BMW Santa Barbara to speak with a friendly brand expert or to schedule a personalized test drive.
About BMW Santa Barbara
Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area. Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles. The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.
Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or i8 models, feel free to call, email, or stop by for friendly personal service.