BMW Individual Enables Santa Barbara Drivers to Infuse their BMW with their Own Personal Style

BMW Santa Barbara offers drivers the ability to exclusively customize their new BMW vehicle to match their individual tastes and personality.santa-barbara-auto-group-logo

Santa Barbara Auto Group understands that a car is really an extension of the driver, a unique reflection of their personal styles and taste.  Whether you are a fan of the sporty BMW 3 Series or seek the thrill and premium performance of the M Series, BMW offers a diverse line-up of luxury cars and SUVs to match any driver’s unique preferences.

At BMW Santa Barbara, our customers seek exclusivity in a tangible way.  Each driver’s individuality reflects their tastes, dreams, and ideas.  This concept is what inspired BMW Individual, a process that allows drivers to customize every aspect of their new BMW down to the finest detail.  BMW offers a wide array of premium paint finishes, high-quality leather, sophisticated luxury trims, headliners, and equipment to choose from.  Best of all, every detail is a result of meticulous craftsmanship to make your choices truly distinctive.

Customization is at the heart of the BMW Individual concept.  It allows drivers to choose from a package or a-la-carte, depending on their preferences.  Customized packages are available on the:

  • 5 Series Sedan
  • 6 Series
  • 7 Series
  • X6

A-la-carte customization is also available for the:

  • M5
  • M6
  • X6 M

Whether selecting a package or individual customization options, drivers can choose exactly what they want for their vehicle by exploring the many interior and exterior design options available for each model.

Exterior Paint Colors – Nothing makes a bigger statement than a brilliant exterior finish on a premium luxury car.  BMW paint finishes are designed with eye-catching hues and intense pigmentations that make them like no other color on the road.

Upholstery – Pamper yourself and your passengers with the fine-grain BMW Individual Merino leather offered in various colors.  This premium material is soft to the touch and expertly crafted by hand.

Headliner – Drivers can match the upholstery of their vehicle’s headliner to the rest of the car for a seamless, elegant interior.

Interior Trims – Surround yourself in elegance by selecting one of the luxury trims including high-gloss Piano Finish or fine woods to add exclusive style accents throughout the cabin.

To learn more about the exclusive design options available with BMW Individual, call, email, or stop by BMW Santa Barbara.  A friendly and professional sales representative will work with you to select the perfect model and design options for your lifestyle.

About Santa Barbara Auto Group

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area.  Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles.  The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery.  The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience.  Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular BMW models including the BMW 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2013-09-06T08:57:12+00:00September 6th, 2013|BMW|