And the best design goes to…the BMW i3

Now globally recognized, the BMW i3 receives World Car Design of the Year Award

Santa Barbara, CA June 2014 – Santa Barbara Auto Group is pleased to announce that the BMW i3 has been recognized for its groundbreaking design at the World Car Awards. Winning a World Car Award (WCA) is no small honor, but the BMW i3 received two such awards at the New York Auto Show. The BMW i3 was selected from 28 candidates to be awarded the World Car Design of the Year, along with the title of World Green Car of the Year.

bmw-santa-barbara-facility-rszThe WCAs are presented annually in four categories – Car Design, Green Car, Performance Car and Car of the Year. To be eligible, cars must be sold in at least five countries and on two continents, making them truly a world car. The review process is very thorough for the WCAs. First, a design panel made up of five expert designers reviewed the vehicles and submitted recommendations for the jurors based on their automotive expertise, experience, credibility, and influence.

The award World Car Design of the Year honors new vehicles featuring innovation and style that push the current boundaries of vehicle design. The BMW i3 has a boxy shape, suggesting roominess and efficiency, but it maintains the BMW dynamism due to larger diameter wheels with short overhangs on the front and rear of the vehicle. The unique interior design is a radical leap forward in design and gives a calm, rich feeling like that of a modern living room.

Since 2003, when the WCA officially launched, BMW has now graced the award ceremony four times.  In 2006 the BMW 3-series won World Car of the Year and then two years later the BMW 118d with efficient dynamics was victorious in the World Green Car category. With two wins for the BMW i3 it is clear that from its initial launch the world has taken notice of this ground breaking vehicle. Santa Barbara Auto Group is honored to share this globally recognized design with our community.

About Santa Barbara Auto Group

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area.  Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles.  The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery.  The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience.  Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California.  To learn more about any of the popular BMW models including the BMW i3, 3-Series, 5-Series, or Z4 Roadster, feel free to call, email, or stop by for friendly personal service.

Santa Barbara Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

2014-07-14T10:15:11+00:00July 14th, 2014|BMW|